Plans
Start free. Both paid plans cover the same two products — Visibility for a public page and Ad Compliance for submitted ad copy — and differ in check volume and how you organise the work. No human review or consulting service is required.
By Grady Coleman (Founder) · Last updated:
Free
3 lifetime checks
A small sample report. No credit card required.
Professional
50 checks
Full results for one brand, saved to your account.
Agency
250 checks
Full results for every client, saved to your account.
Agency Pro
Not yet available
Advanced agency infrastructure, when the workflow is ready.
Agency Pro is not currently available and is not included in any active plan.
Full visibility and crawler-access review, and a prioritized fix plan - every finding written as a task with a suggested owner and a clear definition of done. Human-reviewed and delivered within 3-5 business days after you submit the intake.
Plans are billed monthly: Free includes 3 lifetime checks, Professional includes 50 checks plus landing-page and SEO/GEO/AEO readiness, and Agency includes 250 checks plus multi-client organization features. Agency Pro is not yet available.
Start with what you want to review. Both paid plans cover the same two products: Visibility, which checks one public page against SEO, GEO and AEO Readiness (Beta) plus a separate crawler review, and Ad Compliance, which reviews submitted ad copy against 65 detectors across 10 platform profiles. Neither product is limited to one plan; the plans differ in how much you can run and how you organise it.
For a single brand, Professional is usually enough. One site can move from a visibility audit to ad-copy review without a second tool, the 50-check allowance fits a normal publishing cadence for most teams, and saved history stays with the account.
Because the same allowance covers both products, the practical question is volume. A check is one review: one visibility audit of one page, or one piece of copy against one platform profile. The same headline tested on three platforms counts as three checks. That total, not the size of your team, is what decides the plan.
For an agency, the deciding factor is clients rather than volume alone. Agency adds a client workflow for saving and organizing reviews per client, which keeps one client's findings separate from another's. The engine and the checks are the same on both paid plans; the difference is volume and organization. If you are unsure, start free, run a few real reviews, and note how many checks you actually use in the first month before you upgrade. That evidence is a better guide than a guess.
Everything you need to know about upgrading and getting the most out of Optimus Pass.
The Free plan costs $0 and includes 3 lifetime checks with no credit card. Professional is $199 per month with 50 checks and the full readiness workflow for one brand. Agency is $599 per month with 250 checks and multi-client organization. A one-time done-for-you AI Visibility Audit is $1,995. The monthly plans provide software access, not consulting, and there is no separate setup fee.
Yes, the Free plan includes a limited Visibility snapshot and runs the public ad-copy scanner, with 3 lifetime checks and no credit card required. The Visibility snapshot reports page-level readiness findings; the ad-copy review covers platform-specific checks, semantic and narrative pattern detection, and rewrite suggestions for flagged wording. It is a bounded sample rather than an ongoing allowance; paid plans add monthly check volume, saved reports, and full Visibility findings.
The Professional plan is for one brand. It includes 50 checks per month, all 10 platform profiles, scan history, landing-page audits, and SEO, GEO, and AEO Readiness — Beta checks with page-level findings saved to your account. A single brand can use Professional without the Agency plan; Agency is for multi-client organization and higher volume.
The Agency plan is for teams managing more than one client or needing higher volume. It includes 250 checks per month, everything in Professional, a client workflow for saving and organizing scans per client, and onboarding. The engine and checks are the same as Professional; the difference is volume and organization.
Yes, you can change plans later. Start on Free and move to a paid plan when you need more checks, full Visibility findings, or saved history. You keep the same account and existing saved scans when you upgrade.
No, Optimus Pass is a review aid: it surfaces wording and page conditions that commonly deserve attention. It does not predict or guarantee platform approval, ranking, indexing, traffic, or AI citations. A clear result means fewer known risks, nothing more. The done-for-you audit does not change that boundary.
Marketing and audit services are commonly treated as ordinary business expenses — for example, the IRS allows ordinary and necessary business costs in the US, the UK lists advertising and website costs as allowable for the self-employed, and EU member states similarly allow genuine business operating expenses subject to national rules. Whether this purchase qualifies depends on your jurisdiction and circumstances, so ask your accountant and retain your invoice. This is general information, not tax advice.
A side-by-side view of what each monthly plan includes.
| Feature | Free | Professional | Agency |
|---|---|---|---|
| Monthly price | $0 | $199 | $599 |
| Checks | 3 lifetime | 50/month | 250/month |
| Platform profiles | All 10 | All 10 | All 10 |
| Landing-page and SEO/GEO/AEO readiness | No | Yes | Yes |
| Multi-client organization | No | No | Yes |
The references below are public policy documentation or research, cited so the method is verifiable rather than asserted. According to the published platform policies and the FTC's guidance, enforcement is a platform decision and no text scan can guarantee approval. A reference is not an endorsement of Optimus Pass.
Plan mechanics, account access, and what a scan does and does not do.
The free tier starts with a verified account: create and verify one to run the scanner and limited Visibility snapshot. No credit card is required. Free includes 3 lifetime checks; Professional includes 50 checks, and Agency includes 250.
A scan reviews submitted ad copy against the selected platform profile and surfaces risk findings. It does not predict or guarantee platform approval.
Free includes 3 lifetime checks. Professional includes 50 checks plus landing-page audits and SEO/GEO/AEO readiness. Agency includes 250 checks plus multi-client organization features.
The Professional plan is for one brand with 50 checks per month and the full Visibility and ad-compliance workflow. Agency includes 250 checks per month and multi-client organization features for managing scans across brands.
Yes, you can move between plans. Start on Free and move to a paid plan when you need more checks or saved history. Your account and existing saved scans remain available when you upgrade.