Methodology
Optimus Pass has two methods. Visibility reads one public page and reports what search engines and AI systems can work with. Ad Compliance reviews the ad copy you submit against platform policy patterns. They answer different questions with different evidence, and neither one predicts an outcome.
Last updated: September 2026
One public URL is reviewed against 46 page-level checks: SEO (18), GEO (11) and AEO Readiness (17, Beta), plus a separate crawler-access review of 9 identities. Findings describe conditions found on the page, with the evidence behind each one.
Submitted ad copy is reviewed against 65 risk detectors across 10 bounded platform profiles, including semantic and narrative patterns rather than banned words alone. Findings name the wording and suggest lower-risk alternatives where a responsible one can be generated.
The detail is below, and on the Ad Compliance page.
Both methods follow one evidence standard: every material finding carries the observed evidence and the reason it matters. Neither guarantees ranking, traffic, citations, or ad approval.
The scoring, weighting, and detection behind the ad-copy engine.
Compliance Risk (higher = more detected risk) comes from 65 risk detectors across claim language, personal wording, platform safety, restricted categories, and landing-page review signals. The active ruleset currently contains 65enabled detectors. Compliance Risk is driven primarily by the strongest detected risk signals. Higher scores mean more detected compliance risk; the score is not a probability that an ad will be rejected. Beyond keywords, the engine also catches semantic patterns — recovery arcs, transformation claims, personal-attribute framing, emotional frustration targeting, and unsubstantiated authority — that no single banned word would ever trigger. Genuinely prohibited offers can reach maximum risk. The score helps you spot risk patterns worth reviewing. It doesn't predict whether a platform will approve or reject your ad.
Every platform enforces different rules. Something that gets rejected on Meta might fly on TikTok, and vice versa. Optimus Pass reports two separate signals, and both are weighted by the platform profile you select: the Compliance Risk number (detected risk in the copy, weighted by how strictly the selected platform treats each claim category) and a separate Account Enforcement Risk estimate that reflects how strictly that platform is observed to treat different categories of claims. Keep in mind these estimates are directional, based on observed policy patterns and enforcement signals. Actual enforcement depends on your account history, ad context, and region.
Each detector is a pattern — a term, phrase, or semantic structure — that correlates with higher ad-review risk on one or more platforms.
Patterns in this category are directional review signals and may require contextual review.
Patterns in this category are directional review signals and may require contextual review.
Patterns in this category are directional review signals and may require contextual review.
Patterns in this category are directional review signals and may require contextual review.
Patterns in this category are directional review signals and may require contextual review.
Patterns in this category are directional review signals and may require contextual review.
Patterns in this category are directional review signals and may require contextual review.
Patterns in this category are directional review signals and may require contextual review.
Patterns in this category are directional review signals and may require contextual review.
Patterns in this category are directional review signals and may require contextual review.
Patterns in this category are directional review signals and may require contextual review.
Narrative patterns catch implied claims that no single word triggers.
"I finally feel like myself again" — zero banned terms, but implies recovery from a negative state.
"See results in 7 days" — implies a specific outcome within a timeframe.
"For people who struggle with focus" — targets a personal attribute, which some platforms restrict.
"Tired of low energy?" — exploits a negative emotional state as a hook.
"Doctors recommend" — implies endorsement without evidence.
Compliance Risk is driven primarily by the strongest detected risk signals. Higher scores mean more detected compliance risk; the score is not a probability that an ad will be rejected. Genuinely prohibited offers can reach maximum risk — rewording alone will not make them acceptable. Platform enforcement decisions are made independently and may change without notice.
Want to see how Optimus Pass scores itself?
View the visibility report