Catch ad-policy risks before platforms do.
Paste ad copy and review it against 65 risk detectors across 10 platform profiles. Directional review with flagged wording and safer rewrites — not an approval guarantee.
By Grady Coleman (Founder) · Last updated:
Directional review · not an approval guarantee · not affiliated with any advertising platform
Four signals. One clear read.
Every scan reports the same four signals — so a result means the same thing every time, on any platform.
Higher = worse.
Policy-risk language relative to the selected platform profile.
Profanity, harassment, adult, or self-harm related signals.
Account-level signals. Not included in Overall Risk.
Higher = more detected risk
Every signal is a 0–100 estimate. It measures what was detected in your copy — not a probability, not a verdict.
Overall never dilutes
Overall Risk is the higher of Compliance Risk and Content Safety. A strong isolated signal stays visible.
Enforcement stays separate
Account-level signals are reported on their own axis and never folded into Overall Risk.
Directional, always
Scores estimate detected risk. They do not predict whether a platform will approve or reject an ad.
What does one real run show you?
Sample ad copy, scanned through the live engine and normalized exactly as your scan is. Open a finding, read the detection basis, and see the suggested rewrite.
What should you take from this review?
This review checks the submitted wording against the selected platform profile and shows the areas most worth reviewing before submission.
This is a directional review of the submitted copy. It does not predict approval or rejection, and it is not legal advice.
No strong indication of account-level enforcement.
Optimus Pass cannot reliably predict whether a platform will suspend or disable an account. These estimates are based on available policy information and known enforcement patterns.
03Review
5 prioritized findingsNo finding selected
Select a finding from the ledger to inspect matched wording, explanation, and recommended action.
Our revolutionary focus formula blends pharmaceutical-grade ingredients into a clinically proven daily ritual — and it's doctor recommended. Shop now.
revolutionaryadvancedExaggerationpharmaceutical-gradeno direct alternativeClinical Languageclinically provenno direct alternativeClinical Languagedoctor recommendedno direct alternativeClinical Language
This copy relies on claims that need substantiation: a clinical-proof claim ("clinically proven") and a professional endorsement ("doctor recommended"). A softer proof claim is not a safe substitute, so no rewrite was offered. Remove the claims, or state the actual evidence behind them.
Methodology & limitations
Risk scores are directional estimates — higher means more detected risk. They are not pass/fail verdicts.
Optimus Pass does not determine whether any advertising platform will approve or reject an ad.
Account Enforcement Risk is separate from Overall Risk and is not included in it.
Optimus Pass is not affiliated with or endorsed by Meta, Google, TikTok, OpenAI, or any advertising platform.
When is a rewrite the right fix?
The engine offers a lower-risk rewrite when rewording is enough — and declines when it isn't.
Swap the flagged wording
When the risk lives in specific terms, the engine suggests lower-risk wording that stays inside the selected ad field's character limit.
No rewrite masks a bad offer
Prohibited or claim-level content can't be saved by rewording. The engine says so plainly instead of generating a cosmetic fix.
Checked again before being shown
A candidate rewrite that still carries a high-risk or prohibited claim is suppressed, not shown.
In the sample above:the engine swapped “revolutionary” for “advanced” and “fix” for “support” — cosmetic and outcome wording it can replace without changing the claim. It did notrewrite the proof and endorsement claims. “Clinically proven” and “doctor recommended” need substantiation the engine cannot verify, so swapping them for “research-backed” or “trusted by professionals” would only relocate the claim. Those rewrites are suppressed, and the report asks for the actual evidence instead.
A rewrite is a starting point for your copywriter — not an approval guarantee.
Which platforms does the scanner cover?
Policy rules differ per platform. Optimus Pass runs the same 65 risk detectors on every scan, then weights and scores the results against each platform's enforcement profile.
- CORE PROFILE 01
Meta
Facebook + Instagram
- CORE PROFILE 02
Google Ads
Search + Display + YouTube
- CORE PROFILE 03
TikTok
Short-form video
- CORE PROFILE 04
OpenAI Ads
ChatGPT placements
Also covered, same detector set: LinkedIn · X · Reddit · Etsy · Connected TV · Broadcast
Optimus Pass is not affiliated with these platforms. We are not affiliated with, endorsed by, sponsored by, or partnered with Meta, Google, TikTok, LinkedIn, OpenAI, X, Reddit, Etsy, or any broadcaster, and we do not speak for them. All platform names and logos are the trademarks of their respective owners and are listed here only to identify the published policies this review checks against. Platform names do not imply any review, certification, or approval of Optimus Pass. This is a directional review aid, not an approval guarantee, and not legal advice.
Why do character limits matter?
Each platform field has a hard ceiling. The scanner enforces it — and suggested rewrites are capped to fit the field you picked.
Headline
30 chars max · Responsive search ad
Primary Text
2,200 chars max · Truncated at ~125 chars in feed
Ad Text
100 chars max · Standard in-feed ad
Post Text
280 chars max · URLs count as 23 chars
The full per-platform field table applies in the scan workspace — pick the platform, pick the field.
65 detectors. Multi-signal by design.
Restricted wording, semantic narrative patterns, platform-specific rules, and content-safety signals — run against the selected platform profile.
Detector coverage
- Clinical Language
- Medical Claims
- Overpromise
- Disease Claims
- Exaggeration
- Outcome Claims
- Violence / Self-Harm
- Hate / Harassment
- Platform Safety
- Adult / Sexual Content
- Financial Claims
Narrative patterns keyword scanners miss
- •Recovery Arc: “I finally feel like myself again” — zero banned terms, implies recovery from a negative state.
- •Transformation Claim: “See results in 7 days” — implies a specific outcome inside a timeframe.
- •Personal-Attribute Framing: “For people who struggle with focus” — targets a personal attribute some platforms restrict.
- •Emotional Frustration Targeting: “Tired of low energy?” — exploits a negative state as the hook.
- •Unsubstantiated Authority: “Doctors recommend” — implies endorsement without evidence.
Detectors are directional review signals, updated when confirmed platform policy changes are identified.
How the number gets there.
The scoring is deliberate and directional — no pass/fail verdicts, no approval promises.
- 01
Compliance Risk is driven primarily by the strongest detected risk signals.
- 02
Higher scores mean more detected compliance risk — the score is not a probability that an ad will be rejected.
- 03
Genuinely prohibited offers can reach maximum risk; rewording alone will not make them acceptable.
- 04
Overall Risk is the higher of Compliance Risk and Content Safety. Account Enforcement is reported on a separate axis.
Directional, by design
Scores estimate the risk detected in your copy. They do not predict whether a platform will approve or reject an ad, and Optimus Pass is not affiliated with or endorsed by any advertising platform.
What do you need to fix it before launch?
A scan is not a single score — it's a review you can act on, line by line.
Prioritized findings ledger
Fix First / Review / Optional buckets, with severity and match confidence on every finding.
Flagged wording + safer alternatives
The exact restricted terms, side by side with lower-risk replacements.
Highlighted original copy
Your text with the detected risk phrases marked, so you see exactly where the signal came from.
Account Enforcement outlook
A separate account-level read with its detection basis — never mixed into Overall Risk.
Lower-risk rewrite, when it's honest
Generated for wording-level risk; withheld when the underlying offer must change.
Saved reports & history
Free accounts save 3 full checks. Every review is stored and revisitable in your dashboard.
Built to run before every submit.
Optimus Pass reviews the copy you hand it, on demand — a pre-flight you control, not a black box watching your account.
Scan before you submit
Paste the copy, pick the platform and the field, run the review. Results in seconds.
Re-scan after you edit
When the copy changes, the previous result is marked stale. Re-run the scan and compare the two.
Track risk over time
Saved scans and a risk trend live in your dashboard, so regressions show up in your history before they cost you.
Reviews submitted copy on demand. Optimus Pass does not monitor live ad accounts.
Open the full scan workspaceFor teams that ship ads weekly.
If a platform can reject your copy, someone on your team should be able to see why before launch.
Performance marketers
Catch policy-risk wording before you spend, not after a rejection email arrives.
Agencies
Review client copy against the exact platform profile the campaign is targeting — and show your work.
Supplement & health brands
Clinical-sounding language is the top rejection trigger in your vertical. Pre-flight it, every time.
E-commerce & brand teams
Keep creative consistent across ten different platform rule sets without a rulebook per ad.
Frequently asked questions
What does the ad compliance scanner check?
It runs your copy through 65 risk detectors against the platform profile you select — claim language, personal wording, restricted categories, content-safety signals, and semantic and narrative review patterns. Every scan, free or paid, runs the same detectors. Each detection reports the matched wording, why it matters, its severity, and a recommended action.
Which platforms does it check against?
Ten platform profiles: Meta, Google Ads, TikTok, OpenAI Ads, LinkedIn, X, Reddit, Etsy, CTV, and Broadcast. You select the profile when you scan, because wording that triggers review on one platform may pass on another. Profiles are built from published platform policies and confirmed enforcement signals — Optimus Pass is not affiliated with any platform.
Is the scanner free?
Yes. Create a free account and verify your email to run the scan. No credit card is required. Free accounts include 3 full checks with the complete findings ledger saved to your account. Professional adds 50 monthly checks, landing-page audits, and SEO, GEO, and AEO Readiness visibility diagnostics; Agency adds 250 checks and multi-client organization. Narrative detection runs on every scan.
What do the risk dimensions mean?
Compliance Risk measures policy-risk language under the selected profile. Content Safety Risk measures profanity, harassment, adult, or self-harm signals. Overall Risk is the stronger of the two. Account Enforcement Risk is reported separately — it describes account-level consequences the detected patterns are associated with, and it is never folded into Overall Risk. All scores are directional, not pass/fail verdicts.
What happens with prohibited content?
Prohibited categories force maximum risk and suppress the rewrite suggestion entirely. The scanner will not generate compliant-looking copy for a prohibited offer — it tells you plainly that the underlying content or offer must change.
Does a clean scan guarantee ad approval?
No. Optimus Pass provides a directional risk review, not an approval guarantee. Advertising platforms make enforcement decisions independently and may change their policies without notice. Use the scan to surface wording worth checking before submission.
Optimus Pass is not affiliated with or endorsed by Meta, Google, TikTok, OpenAI, or any advertising platform. Directional review — not an approval guarantee.
Platform policy sources
- Meta Advertising Standards
- Google Ads Healthcare and medicines policy
- Google Ads Unapproved pharmaceuticals and supplements policy
- FTC Advertising and Marketing Guidance
Last updated: August 29, 2026
Run your first scan in the next minute.
Free preview, no account required. Create a free account for the full findings ledger, rewrites, and saved history — 3 full checks included, no credit card.
Directional review · not an approval guarantee · not affiliated with any advertising platform